Built dashboards, reporting, and analytics for blockchain projects expanding into Brazil and LATAM, supporting data-driven decisions across the business.

Owned end-to-end data operations across analytics, data science, and data engineering within HR. Shipped HR data products used by 1,200+ leaders, including the company's primary hierarchy tool and an app for executives to track and manage their stock-based compensation. Built predictive machine learning models for turnover and workforce planning, and automated key processes at scale, significantly reducing manual effort.

Owned the data and measurement of monthly personalized coupon campaigns for 20M+ active clients, analyzing KPIs across financial investment, sales, ROI, and customer behavior. Performed data analysis, customer segmentation, ETL processes, and automation using Python, SQL, and Alteryx. Built and maintained Power BI dashboards focused on coupon campaign performance, presenting results and strategic recommendations to manufacturers, CRM, and commercial teams.

Tracked user acquisition, retention, and campaign data to guide FTX's growth strategy in Brazil. Translated market behavior and KPI trends into business recommendations that informed decisions across marketing, content, and local partnerships.