Developed and executed regional growth and go-to-market for 5+ international blockchain and fintech companies: localized positioning, campaigns, influencer partnerships, and distribution through communities, ambassador programs, and events. Built regional presence from the ground up for companies entering Brazil and LATAM, and supported their market-launch and acquisition initiatives.

Partnered with HR leaders to turn business needs into analytics solutions using SQL, Python, and Power BI. Built the company's primary hierarchy dashboard for 1,200+ leaders and a secure Power BI app for the long-term compensation program, drove a 17% reduction in overtime costs, automated 6,000+ personalized letters, and built statistical models for workforce planning.

Owned the personalized coupon program within the CRM team for 20M+ customers: monthly campaign planning, manufacturer negotiation, customer targeting, segmentation, and reactivation. Analyzed purchasing behavior in Python and SQL and built Power BI dashboards, contributing to a 20%+ increase in daily coupon sales.

Drove growth for FTX in Brazil as part of a three-person local team: strategic partnerships (Universidade do Bitcoin, FURIA), ambassador programs, and localized campaigns. Managed social and community, helping the Brazil operation reach a peak of US$2.5B in daily trading volume.

Built Power BI dashboards tracking commercial performance, net new money, and portfolio data for an asset & wealth management firm, giving leadership visibility into client acquisition and asset growth, and supported wealth-management client operations.